What’s in the box? Really depends on what you’re talking about but if we’re on the shoes tip, it’s these Fruity Pebbles’ kicks. Too damn fly… Fruity Pebbles with an ice cream paint job? Shout out to Gucci and shout out to Nike. Dope collabs all over the place. Check out some of these crazy releases from Nike and the out of the box thinking they’ve had on the collab tip. Straight butter….
Read moreTHE RAP GAME IS CRAZY RIGHT NOW
The rap game has been wild this year. We got Kendrick, Cole, and Drake battling for who’s the top dog while Diddy and everybody around him are crashing. ScHoolboy dropped a great album. Kanye is sitting on a groundbreaking album with 2 more Vultures on the way and his solo project. His daughter, North West is even getting in the game with her debut album dropping later this year. Metro Boomin and Future got another one dropping this week… Will we see Kendrick featured and giving Cole the ether? When is Pusha T dropping? What about JID? This is about to be a good year for our ears.
Read moreBEST SNEAKERS IN MOVIES
"What’s your favorite sneaker? can be just as hard to answer as what’s your favorite movie? But what if we shake things up and ask…what’s your favorite sneaker from a movie?!??!
Read moreTHE PORTABLE CASSETTE PLAYER
Would you believe me if I said that the cassette culture is growing? Would you believe me if I said that top artists are now manufacturing small runs of cassette tapes again? What if I told you that two companies have released brand new portable cassette players in the last couple of years? Well that is what’s happening. Cassette hype is picking up a lot of steam and the analog feels they provide take both teens and adults in their 40’s and 50’s back to their music collections.
Read moreBROTHA LYNCH HUNG - 24 DEEP
In 1993, I first heard Brotha Lynch Hung’s track “I Had 2 Gat Ya”. I was 13 years old and had just finished rec hoops and needed a ride home. My older brother’s friend Stefan was our referee for basketball and I always just admired his style and swagger. He gave me a ride home that Friday and introduced me to a song that would own my life in late ‘93. His system sent chills to my core when I heard Lynch start rapping and that beat straight KNOCKIN in Stefan’s system… Brotha Lynch had officially arrived on the scene and I had a new rapper alter ego to sink my teeth into.
Read moreNFL'S BEST CLEATS: THEN AND NOW
At the end of every year, the sneakerheads will talk about what was the sneaker of the year. But as we head into Super Bowl Sunday, what are the NFL cleats of the year? It’s been great seeing how football cleats have evolved over the years and now each football game, I find myself looking at the cleats players are wearing than the actual game. I don’t want to miss some custom kicks that might only be worn one game. I also don’t want to miss what Jalen Hurts will have on his feet because he might change his kicks at halftime. What players will be showing out with their cleats for the Super Bowl?
Read moreTRAVIS SCOTT: SHAPING SOUND & STYLE
Love him, hate him, or indifferent, Travis Scott is having his moment. The momentum seems like it started back in the beginning of the summer when Travis steps out on the red carpet in a new pair of unidentified sneakers at the Cannes Film Festival. No one knows what they are, but the sneaker community has heard rumors of “no new SB from Travis” and “no more Jordan Lows”. But the brown and black shoe had the Jumpman silhouette and of course the backwards swoosh. Social media was on fire when we thought we might have gotten an early look at the new Travis signature Jordan.
Read moreWHAT KICKS YOU ROCKIN THO?
I always like showing up to parties with my homies just to see what gear people are rockin. There are some friends where I get hyped pre-party wondering what pair a certain homie will be wearing. Some show up with a crispy white tee while others flex with their kicks. I’m a bit inbetween and you can tell how I’m doing financially by what I’m rockin to the BYOB. New kicks on? Flex szn… The same kicks from ‘17? Struggle szn. But I’m here to see my homies up and be there for them when they’re down. Here’s an article for those that are creepin on ah come up.
Read moreTHE DEVIN BOOKER SIGNATURE SHOE
Big news for AZ sneaker heads. Devin Booker has signed an extension with Nike through 2029. The six year Nike extension continues the success he has had both on and off the court these past two incredible years. Arizona fans know what Booker means to the franchise. But what does he mean to the league and to the legacy of NBA greats. If you go to a Suns game, one name stands out above all else… It’s D-Book and the announcement of him coming out with a signature shoe has the valley of the sun’s streets buzzin….
Read moreAIR: COURTING A LEGEND
How do you decide what brand you spend money on? My brand loyalty runs deep and I’m opening the pockets for my man Michael Jordan. This is a story about the Jordan posters on my childhood walls, the frequent trips to Blockbuster to pick up those Jordan VHS rentals, and the songs I love that reference the GOAT. With Air dropping in movie theatres this week, I’m shining up all my banger J’s to stunt on all of y’all!
Read moreSOUND INVESTMENT: NOTHING ELSE PRODUCTIONS
This is a story about the sound engineer, Nothing Else Productions, Nothing Else Productions handled the mixing and mastering for the new EP from Murs x Wiardon called SPEAK N SPELL. The story about how Brandon met Murs is pretty cool and I thought the readers here would like to learn about it.
Read moreMID90s PRESENTS: SPEAK N SPELL
This is the story about how a corporate 9-5 guy like myself messed around and dropped a rap album. Murs is on the lyrics and Wiardon is on the beats. We got features from Larry June and ICECOLDBISHOP. The project is out now wherever you listen to music. Support good hip hop and the artists behind it all!
Read moreAND THE NIKES ON MY FEET KEEP MY CIPHER COMPLETE
Back in those days, kicks dropped during the week. Often on a school day. It was hard to be the first to flex a new pair of shoes. Two friends of mine cracked the code. In middle school, I had a friend whose dad worked at Foot Locker. I’ll never forget sitting in first period Science class and I see Frankie walk in with a pair of Jordan 6 Carmines on his feet. I had never even seen the colorway. The Infrared had come out In February of 1991. I knew the silhouette, but I had missed this colorway completely. Here he was rockin’ em on November 11th, 8:15am. The morning they released…. His dad would put the transaction through the register at 10:00 am when the store opened. But Frankie was flexing em THAT morning.
Read moreCUNNINGHAM, MCNABB, VICK, HURTS...
Randall, Vick, McNabb, and Hurts. 4 decades of game-changing QB play out of Philly and the Eagles are 1 win away from winning another championship for the city. As we all prepare for the Eagles to match up against the Chiefs, I wanted to go back through memory lane to watch old highlights of the Eagles’ greats.
Read more2022 RAP ALBUMS OF THE YEAR
I listen to a lot of rap music. I talk with people who like rap music I might not be up on. I try to keep an open mind and just appreciate good music . Don’t need to push songs into genres and sub-genres anymore. This is rap and hip hop music that I loved from this year. And if there are any songs released before this year that’s my bad… I make exceptions for some tracks that I help fill out the particular vibe I’m trying to capture. Hope you enjoy!
Read moreGETO BOYS "AIN'T WITH BEING BROKE"
Like my boy Willie Dee from the Geto Boys said, “I ain’t with being broke!” Needed to get this one off of my chest. Been in debt most of my life and I’m now starting to see the light at the end of the tunnel. Most of us are in debt because straight up it’s just expensive to live. Rent blows, gas is high, inflation is real, and even with all of that, you gotta just ball out sometimes right? Well that’s where I’ve gotten into trouble. Follow me as I tell my get rich quick schemes that have got me into nothing but trouble.
Read moreSABU AND ROB VAN DAM
In the late ‘90’s, professional wrestling had gotten a bit stale. Sure I watched WWE Monday Night Raw as well as WCW Monday Nitro but they just weren’t keeping me engaged like back in the day. Even as a wrestling fan I was starting to lose interest since wrestling wasn’t really the coolest thing to talk about in high school. So a few of my friends and I kept our love of wrestling on the low. Nobody needed to know that I painted my face at a WWF taping years back or still played with wrestling action figured here and there. But then around 1996 I started hearing about a 3rd professional wrestling league called Extreme Championship Wrestling. I have no idea how I heard about ECW because there wasn’t YouTube at the time. ECW was mostly heard by word of mouth through hardcore wrestling fans. To get my hands on ECW matches I had to hit the internet message boards and buy VHS tapes off of strangers all over the US. And that’s exactly what I did.
Read moreTHE LIVING LEGENDS - PART 2
It was the summer of 1999 and it was around 4am at a rave somewhere in Orange County, California. Drum & Bass music was bubbling on the underground scene and raves were where you’d go to do a bunch of drugs and watch live performances from both new emerging acts and already established artists on the independent scene. Raves always had very positive vibes as everybody came to party and listen to good music. No fights, no beef. I would go to these shows with my normal group of music homies (shout out to The Creatures!) and while we loved music, we weren’t big Drum & Bass fans. And while Drum & Bass was the main focus at these raves, there were also underground hip hop acts who would perform on the hip hop stage. There would typically be several stages at these shows and often there was a good hip hop room which is where you would find us.
Read moreDJ SHADOW - ENDTRODUCING
If you could only bring 3 albums to a deserted island, which would you choose? It’s such a touch question for me because sh*t… Only 3 albums?? You have to be strategic here. You’re only going to hear these 3 albums for the rest of your life so they need to be ones you obviously won’t get sick of. Then they have to be 3 albums that likely don’t fit in the same genre so you have 3 different vibes.
Read moreMERCH NOW AVAILABLE
So what is Mid90s? I still don’t know but I’m honing in on something that I think will be big. The clothing launch is now live on the site and so I need to start flipping it. But now that I have this gear, I don’t even care about the cash. I mean, I do but at the same time, I just want to hook up the crew. That’s what it was always about to me. Building a brand that embodies the friendships my childhood friends and I have kept strong for over 30 years. So when I come out a shirt, you ain’t gotta like it cause the hood gone love it.
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